eTourism Labs – Part of eTourism Summit
March 14 - 15, 2017
eTourism Summit Presents
14 - 15 March 2017
Hilton Penn's Landing
Register Now

Be prepared to update your LinkedIn profile skills!

Registration is now open for eTourism LABS (formerly DigMe) on March 14 – 15, 2017 in Philadelphia.

Designed as an intimate-sized, forward-thinking event for tourism marketers, eTourism LABS has done the work for you to see tomorrow, to meet the top digital tourism marketers, to dive into the critical topics and create opportunities to connect with your peers.



A savvy, results-driven marketing pro and digital tourism expert



A two-day, fast-paced, one-stop shop where you’ll get up to speed with new digital platforms, services, paid opportunities and digital media, while connecting with all the right people and thought leaders.



eTourism LABS helps you get the right tools, to learn, be inspired, and master the digital media landscape so you can make smarter buys and deliver even more innovative campaigns with great results.

Our Pedigree

eTourism LABS is a spinoff of eTourism Summit, now in its 18th successful year. Formerly known as DigMe, the conference was created by Jake Steinman, Founder and CEO of North American Journeys (NAJ).

Our Story

Think of eTourism LABS as the nerdy younger sibling of eTourism Summit — the one who’s focused on digital advertising platforms, data targeting, and the latest in ROI.

Who should attend?

Digital marketers and agencies representing:

  • DMOs digital marketing staff
  • Attractions digital marketing staff
  • Agencies with DMO or attraction clients
  • Traditional marketing staff transitioning into digital
  • Technology providers with relevant solutions
  • Digital publishers and tech companies that serve the travel industry

Because You Want:

  • To be strategic and deliver results
  • To be innovative
  • To be the first to know
  • To be a better digital media buyer

We also know digital media changes every hour of every day, every week. eTourism LABS gets you up-to-speed and then propels you into the future, all in two days, all in one place, and always on the inside track of the hottest topics at the intersection of tourism and digital.

Here’s What to Expect:

  • Visual Storytelling
  • The Future of Paid Marketing for Tourism
  • ROI Solutions on Parade
  • The Latest Tools for Facebook, Google, Instagram and SnapChat
  • Content Marketing
  • Cross-Device Attribution
  • Influencer Marketing
  • Data That Tells a Story
  • Personalization

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Why Attend eTourism LABS

  • Learn cutting-edge trends from rockstars in the digital media space
  • Be a part of a unique, forward-thinking digital media dedicated solely to the travel industry
  • Collaborate and innovate with industry thought leaders
  • Participate in an immersive full-day Facebook certification workshop
  • Get face-to-face time with a select group of digital media experts from Facebook, Google, Twitter, LinkedIn and more

eTourism LABS delivers on all of these and then some.

Don’t take our word, check it out:

  • We have the right experts and marketing technology leaders
  • The right topics
  • The right schedule
  • Innovative, effective ways to learn and connected; and

I’ve attended eTourism Summit. Why should I attend eTourism LABS as well?

Learn the difference between these two events, and why you need to attend both!

Learn More

Buckle up and hold on.
This is going to be fun,
fast-paced and worth your time.

We can guarantee you won’t sit through hours and hours of PowerPoint presentations.

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