The Most Productive Facebook/Instagram Campaigns by Budget Size. Sometimes the size of your budget doesn’t really matter if you have creativity and imagination. Here are three campaigns that have performed beyond their budgetary expectations.
A panel of three agency experts discuss the current state of the following digital media options:
Panelists: Gray Lawry, VP Strategy and Insights, Miles Partnership; Brandon Mallory, Director of Paid Media, Ad Workshop; Josh Williams, Digital Marketing Director, Visibility and Conversions
For many tourism marketers website traffic has been the most important benchmark of digital effectiveness. But how does one go about replacing SEO traffic that is now directed to Google’s own products? A panel of experts discuss suggested tactics. Panel Moderator: Will Seccombe, former CEO, Visit Florida and Founder, Revolution Strategy; Laszlo Horvath, President, ActiveMedia; James Zale, Vice President, Digital Strategy, Visit Philadelphia; Jason Hackett, CEO, Brier Katama
Learn how to create opportunities for downstream partners that leverage larger umbrella brand programs to drive measurable results in customer acquisition, content engagement, and bookings. Presenter: Tania Leichliter, President, AdGenuity Marketing Solutions
After someone visits your FB page there are an array of new tools to retarget them with the purpose of continued engagement or drive them further down the path to conversion. Presenters: Dave Serino, Founder and Strategist, TwoSix Digital
Sometimes the essence of various solutions gets lost and it’s hard to understand the underlying factors that fundamentally distinguish among vendors offering RIO solutions. Presenter: Gray Lawry, VP Strategy and Insights, Miles Partnership
We invite three leading purveyors of ROI solutions to a bake-off pitching single source attribution vs. multi-source attribution. (Sponsored by U.S. Travel Association). Moderator: Will Seccombe, former CEO, Visit Florida and Founder, Revolution Strategy
What we blend into our “cocktail” for ROI. Panelist: Robin McClain, VP Marketing and Communications, Destination DC
New content marketing strategy using Travelzoo that drove ROI to partners. Panelists: Cree Lawson, Founder and CEO, Arrivalist; Ktimene Axetell, Director, Digital Strategy, Amelia Island CVB
Social Media ROI. Panelists: David Reichbach, Director of Data Security and Analytics, Destination Analysts
Designing infographics that tell your story to management and funders in a simple and visual way. Presenter: John T. Meyer, CEO/Co-Founder, Lemonly
Newest targeting technology offered by the primary platforms: Facebook, Google, Twitter, and Snapchat. Presenter: Adam Gerston, Sr. VP – Client Partnerships, HYFN
Catlyn Origitano, Phd, Senior Content Marketing Manager, Sojern, will show how spreadsheets filled with boring numbers can be used to tell a fascinating story about how a traveler booked their trip and reveal the places where digital advertising can have the most impact.