The Theory of Evolution – eTourism Style
Exploring how the following have evolved over the past 5 years: SEO/SEM, email marketing, social media marketing, website design, influencer marketing, Google Analytics, video marketing, data/analytics, and the travel vertical departments of Facebook, Google and Twitter.
(Tentative Agenda, Subject to Change. Last update 3/10/17. (i) = Invited speaker, not yet confirmed.)
Visit Florida’s strategy drove visitation international and out-of-state visitors 82 million in 2010 to over 106 million over a six year period of record visitation. While delivering results by operating as a private business, distrust of government in an election year can place even the most successful private/public partnerships under the microscope of bureaucratic scrutiny that can use programs such as Florida’s Pit Bull influencer campaign as scapegoats that resulted in the resignations of three top senior executives, including Seccombe. Presenter: Will Seccombe, former CEO of Visit Florida, now founder, Revolution Strategy, will share what his insights about what DMO’s of all sizes need to focus on for success in the future.
Small is Big – Scaling a Collection of Low-Cost Micro-Influencers to Reach Your Targets Efficiently. Forget the Kardashians and Lady Gaga, we’re going to show you how to work with low-cost travel micro-influencers with granular audiences you can count on. Presenter: Roger Wu, Co-Founder, Cooperatize
Presenter: David Reichbach, Director of Data Security and Analytics, Destination Analysts
An overview of: Buzzfeed, Huffington Post, Vice, Thrillist and others and how they can be of use to tourism marketers. Presenters: Jen Winston, Associate Creative Director, Edelman; Jason Nadel, Client Services Manager, Buzzfeed
Level-up your social media and advertising with the latest tools and techniques as a former member of Facebook and Twitter’s Travel Vertical takes you through what’s new with each platform. Presenter: Jason Hackett, CEO and Founder, Brier Katama
The Traveler’s Path to Purchase: Insights into the Booking Decisions of American, British and Canadian Travelers.
Presenter: Derek Price, Director, Media Sales – North America / East, Expedia Media Solutions
Sponsored by Expedia Media Solutions
What are the key elements that create visual experiences on DMO websites? How destinations can become “visual influencers” by adding specific UGC content to their sites. Presenter: Dan Holowack, Founder and CEO, Crowdriff
The do’s and don’ts of subject line creative that add to your awareness branding whether they open or not. Using a case study, we’ll test three e-mails shots. Presenter: Korena Keys, CEO, KeyMedia Solutions
How would agencies, attractions and DMO dissect a range of posts and determine why certain posts were shared more than others? Presenters: Jason Hackett, CEO, Brier Katana; AJ Kinney, Director of DMO Partnerships, Matador Network (i); Elizabeth Piper, Social Media Strategist, Sparkloft Media (i)
We scour the landscape to identify and recruit the most promising new products, tools and apps for destination and attraction marketers and place them in a “Shark Tank” format.
Presenters: Matt Peters, Co-Founder, Pandemic Labs; Richard Schmitz, Virtual Reality Expert, YouVisit